Saxx founder Trent Kitsch radically changed underwear back in 2006 after spending hours in a cold and clammy ocean suit on an Alaskan fishing expedition. After he got back he started working with a seamstress and designer to create a 3D hammock-shaped pouch inside a pair of boxers that allows you to move freely and without restriction while providing contact-free support, eliminating chafing. This game-changing design idea and a $20 000 student loan got this company started. Ten years later they are still working hard at making the world’s most innovative underwear that provides extraordinary comfort and support for any guy with an active lifestyle.
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