Fjällräven got started after a 14 year old boy wasn’t too happy with the functionality of his pack at the time and decided to do something about it. Fast forward 10 years to 1960 and Fjällräven was founded. They have been developing innovative and functional gear that makes it easier for people to explore the backcountry ever since. Generations of outdoor enthusiasts have put this high quality gear to the test over many years of adventures. Fjällräven works really hard to be as environmentally friendly as they possibly can and works actively to protect people, wildlife and nature. They design their gear to be extremely durable so it lasts longer, take great care in selecting raw materials and improve production processes.